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As Richard Feynman said: "The first principle is that you must not fool yourself – and you are the easiest person to fool."

(To write something slightly more original than the "will not understand if livelihood depends on it" quote)

If you pay people enough they can easily be brainwashed into believing what they are doing is right.

Also, company cultures get trimmed towards it. "Googlers" are one example. I don't think employees call themselves Facebookers, since that sounds like client for prostitution, but they probably have something else.

It's possible some really drink the kool-aid, but most are just compensated too well to care. The only companies that will try to compete with Facebook on pay are financial institutions like Citadel.

In my experience engineers don't care a whit about users except as a means of revenue, or more specifically as gasoline for the company engine.