I will say that I have been developing Apple software for 34 years, so I tend to be a little on the.."hard-boiled cynic" side.
I have taken OpenDoc and QuickDraw GX classes, because they were "The Next Big Thing."
I also busted my butt, making sure that my apps were "Copeland-ready" (Darn it, now I have to do fifty push-ups).
I've learned that it's a good idea to stand back a little, and let the eager beavers soak up the bullets.
I love Apple (see "34 years," above), but they are absolute Charisma 18 hype machine masters.