It's interesting how bubbles work.
In my world, everyone has a story about how an obscure but interesting to surveil service that they were involved with was DDOS attacked and immediately cloudflare sales was showing up offering to mitigate the attack for free by MITMing their traffic. ... Even showing up on the IRC channels of open source projects. I've personally witnessed it three times.
Even if it weren't for the fact that it would be gross incompetence if the NSA hadn't compromised cloudflare up, down, and sidewise since it's such an attractive target, the surveillance based sales-leads approach used by cloudflare has convinced a lot of people that they're engaging in a protection racket. Not just technies, either-- I've heard from executives who pay for cloudflare service that they think is a protection racket but they pay anyways because it's just a cost of doing business.
[I don't personally think it is, but I think that cloudflare is unethically creating a situation where some customers will believe this and pay as a result.]
It's such a lovely setup for a state attacker. Step 1. Compromise cloudflare (either by getting insiders into it, or by hacking them). Step 2. DDOS attack the thing you really want to monitor. Step 3. Cloudflare sales shows up and helps onboard the victim onto your borrowed surveillance platform.
People think that kind of stuff about AV companies, but at least AV companies aren't showing up within minutes of an attack saying "Gee, isn't it so terrible that you've got a virus. We've got a cure for that!". At least AV companies mostly don't send your data all back to their servers where god knows what happens to it.
Even where the problem is usually just a volumetric DDOS, the cloudflare standard solution is a full encryption unwrapping layer-7 MITM.
DoH without cloudflare would also gather complaint but the fact that the default centralized panoptiresolver is cloudflare contributes a lot to many people's discomfort.
So, I don't think cloudflare has amassed much goodwill at all, and that's even before getting into how their 'protection' made much of the internet unusable behind tor or other anonymization proxies.