_Up to_. It's subject to various considerations (Article 83):
> (1) Each supervisory authority shall ensure that the imposition of administrative fines [shall] be effective, proportionate and dissuasive.
> (2) [...] When deciding whether to impose an administrative fine and deciding on the amount of the administrative fine in each individual case due regard shall be given to the following:
> the nature, gravity and duration of the infringement taking into account the nature scope or purpose of the processing concerned as well as the number of data subjects affected and the level of damage suffered by them;
> the intentional or negligent character of the infringement;
> any action taken by the controller or processor to mitigate the damage suffered by data subjects;
> the degree of responsibility of the controller or processor taking into account technical and organisational measures implemented by them pursuant to Articles 25 and 32;
> any relevant previous infringements by the controller or processor [and other specified criteria]
> (8) The exercise by the supervisory authority of its powers under this Article shall be subject to appropriate procedural safeguards in accordance with Union and Member State law, including effective judicial remedy and due process.
They can't just arbitrarily decide to fine you the maximum.