The institution can do so not because it's a giant scam, but because they have confidence that a seller on RH is not about to sell a billion more of the same name, depressing the price. They know that it's going to be a small and essentially random trade, which is easier to risk manage.
No, nobody sensible cares. But the stuff people are suspicious of is supposed to be regulated so that your executions are only improved. If somehow this isn't true, it should be a bright line crossed and a big scandal with people going to jail or at least big fines.
Then again, if you panic over a "flash crash", then I guess you should be concerned about liquidity?
I think you may care actually. To give an example, I was holding a stock for several years that recently went up in price quickly, without much change in the underlying business. Simply, analysts started changing their rating on it. When this stock got high enough, I started to feel nervous, and I was watching the market open on a day when I was prepared to sell. Immediately, the stock started to tank, and I sold it right away.
I sold it at a good price, and even though I was a long term investor, I made a short term decision to sell based off the (IMO) extremely irrational price.
You can also go to a big brokerage like Goldman or Schwab and probably get good execution, but I haven't used those before.
Stock at $118.78 or $118.84 means what to Joe that invested $2400 ? NOTHING, the upside is that he actually invested and that money cannot be easily spent on stupid stuff. Free or barely free is the same in this case, considering that stocks can move up or down by a lot.
I'll be honest that I don't have the full picture, but happy to learn something new if it's a different story.
Because of this, it's legally forbidden for them to mess with your prices in such a way that you lose anything.
I think people see that these firms make money from selling order flow and as a result assume that they must be losing money somehow. That isn't the case. Some firms (e.g. HFT) are simply willing to pay a little extra for the counterparty to their trade to be a dumb joe instead of another HFT firm. This can lead to both you and the broker winning.
[1]- Maybe this one: https://www.bloomberg.com/opinion/articles/2019-05-21/the-tr... ?