There are boutiques in NYC that sell 20-30k/week to SE Asia by being "showrooms" once or twice a week for 2-3 hours for QVC-like shows broadcast on chat platforms/TikTok/Instagram in native languages by 20 somethings who charge these boutiques 10-20% commissions.
I can’t speak for India but e-commerce in SEA is like it is everywhere else.
Also, it’s very doubtful that people shopping at NY boutiques at a premium would not be comfortable with English and that ‘native language’ would be worth the effort.
I live in SEA and when I want to shop — provided I’m too lazy to drive 5 miles to a JV, Polo, Fendi, Prada, Hermes, etc boutique — I can order from a local boutique / brand online.
No one I know cares enough about boutiques in other countries to pay a premium, risk sizing issues. Generally people affluent enough to try to keep pace with trends in other markets travel enough to shop in them in person.
Did you just make that up?
In the West we use credit cards and our payment systems are based around that. We do not do live video selling as a part of the commerce. Our platforms are optimized towards static image-based shopping carts with text describing products.
> Also, it’s very doubtful that people shopping at NY boutiques at a premium would not be comfortable with English and that ‘native language’ would be worth the effort.
They are broadcasting QVC-style out of New York boutiques to their viewers in Vietnam, China, India, Cambodia, Thailand.
> No one I know cares enough about boutiques in other countries to pay a premium, risk sizing issues. Generally people affluent enough to try to keep pace with trends in other markets travel enough to shop in them in person.
Good luck getting Dry Clean Only, BHH, Minions, Mia Vesper, Chen Peng etc by dropping by your local boutique.
UPI is an interface that any bank or wallet app can use to allow individuals or businesses to send money to a mobile number or UPI Id.
100K per hour for 50% of the hours $432,000,000 per year. Total worldwide revenue of LVMH for 2019 is 53.7B euros. At 100k/h for 50 percent of the time it that mystery IG seller is at nearly half a percent of LVMH revenue.
If you can give an NYC boutique owner targeting a luxury market ability to sell 10-20k for 2-3 hours a week of their time based on your audience and you can replicate it across different subsections of a luxury market, you will be picking up clients until the cows come home. Of course not single client would actually be able to do more than 2-3 hours a week of sales at most because they simply won't be able to get the product needed to resell. The LVMH-like supply chain is corporate and it is not sold via random channels, so each of the successful luxury boutiques has their own developed contacts with the designers/producers who have very small ( measured in single digits ) manufacturing capacity ( it is however or maybe because of it commands LVMH-level and even higher pricing and higher than LVMH level margins).
Tech platform part here is 100% irrelevant. Building the sales platform on a top of shopify would have had the exact same results.