> but if retroactive event streaming is the only USP I think that should be easy to reproduce for Segment
Retroactivity has been the main differentiator between Heap and it's competitors for seven years now. None of them have been able to successfully copy it yet. Mixpanel launched an autotrack feature, but later shut it down.
> Freshpaint is probably not compliant with GDPR as of now
We are GDPR compliant. In fact, Fitz helped form an industry working group on GDPR with the IAB while working at Quantcast a year ahead of GDPR coming into effect.