I've never taken a job in 20 years because of money and I don't advise anyone to do that. I choose a company for culture, the people I work with, the kinds of projects, and quality of life. Also a desire to ship things and not spend my days in meetings or dealing with bureaucracy, a desire not to work with jerks, and a desire not to work on lines of business that I find morally repugnant. The latter criteria have made most of my FAANG offers quite unappealing. But I love going to work at a startup with my buddies, building cool tools that help people, and spending plenty of time with my family.