Please let me know if I am wrong but it seems the major differentiator from Segment is (3) as you can do the 1,2 and 4 with Segment. And even with (3) the only difference is the way the events are collected (through code / point-and-click). So my question is whether this really needs to be an end-to-end solution / competitor to Segment rather than just an adapter/ wrapper on top of Segment.
What am I missing here? Are you saying that Freshpaint replaces Segment + Kissmetrics?
Let's say you want to send a purchase event to Kissmetrics to do analytics on. With Segment that would look something like:
1) File a JIRA ticket for an engineer to instrument the purchase event.
2) Wait a few weeks for the engineer to write and deploy the Segment tracking code.
3) Wait a few weeks to collect enough data to do your analysis.
4) Run your analysis in Kissmetrics.
1) Use our UI to create the purchase event.
2) Send every purchase event that happened since you installed Freshpaint to Kissmetrics. This is possible because Freshpaint tracks every event out of the box.
3) Run your analysis in Kissmetrics.