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I wonder how much pull Toyota has with the Japanese media? (ie how much ad time they buy).

ANA is the launch customer for the 787, a few stories about safety concerns could end up with an 18month delay while the Japanese space agency does a study.

This would also hit Toyota's rivals (Mitsubish and Fuji) who are building parts for the 787.

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It's not their style. Toyota got to where they are today by patiently building up an organization that beats their competition. They play fair and square, even when their enemies don't.

I was recently at the Toyota museum in Nagoya. Toyota was originally founded to bring pride back to post-war Japan, and I think that principle is still at work in the company today.

Except when they went rally racing in WRC, where they got banned for cheating in a really egregious manner.

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