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If you're buying off of a Shopify site, the only endorsement is from the seller. And you know who you're buying from. Amazon is allowing these companies to sell in Amazon's name. I'm not charged by YouCantBelieveItsNotNike, my CC bill says Amazon. I return these products to Amazon. Amazon is the seller.

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>If you're buying off of a Shopify site, the only endorsement is from the seller.

Isn't that basically the same as on eBay and Alibaba?

Ebay has a curated front page but it never shows stuff sold from a jurisdiction distant enough to not be accountable for shady practices. It seems like amazon is the odd one out here since they hold inventory, ship it and sell a lot of things themselves.

FYI, as an official policy, eBay doesn't allow counterfeit goods to be sold: https://www.ebay.com/help/policies/prohibited-restricted-ite...

It's reasonable for shoppers to see this as an endorsement and assume eBay actually enforces this policy.

Counterfeit items, e.g. video games, are all over eBay. I’ve reported many auctions over the years as infringing and have never seen one taken down.

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