Where I'm coming from is having seen some tool vendors sell "scriptless" test automation tools. UFT has it, and what used to be Rational Functional Tester has it (I peddled RFT in a previous life). The vendors sold it very successfully to non-technical managers, and it looks cool, the dusty companies and large companies all fell for it. "Your Business Analysts can automate tests". But a few months down the line, you realise that it is a rock muffin. No modular code, but linear end-to-end scripts. The login page changed? Update hundreds of test scripts. Who looks bad? Test automation as a profession.