Sometimes I wonder if some KickStarter campaigns are simply money laundering efforts. Create something that no one in their right mind would want and have your mules make pledges.
I can see people throwing away their money at a silly Kickstarter idea, but I have a hard time believing that not one but two "retail entities" saw this and came to the conclusion that $80 retail price for one candle is viable enough to pledge 10 grand for a mystery custom retail package.