Getting ready to start promoting a new web app, recommendations where to start? | Hacker News Reader

Getting ready to start promoting a new web app, recommendations where to start?

5 pointsgeuis6 comments

I've been working on a side project for a few weeks that I'm getting ready to launch soon. I've seen a lot of postings recently about various ways to start promoting a project before you release it. What are some of the better methods?

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It depends a lot of the topic of your company, but in general, you can do different things:

Contact with bloggers and journalist once your project is on air.

Also start writing a blog about your company and try to create relevant content, it is really amazing how a blog can help you at the beginning (seo, traffic, value).

Algo create a Facebook Page and invite (spam) all your friends asking them for help to spread the word. Do not underestimate your social graph, it could be really valuable.

Create a Twitter account and start sharing interesting content related to your project.

Probably depends on the kind of app it is. (I think we're assuming iPhone?) I'd say to start, make sure people can share it on fb and twitter everywhere possible. Then, share it yourself, spam your friends, write blog posts about it, contact bloggers and get people to write about it. If all else fails, spend some money, but hopefully it shouldn't come to that.

Its a website, but does have potential as a mobile app at some point.

Well, I tried to make my answer as platform-agnostic as possible, but in that case, I'd work on the SEO to drive some serp traffic in, and maybe use those adwords coupons you have lying around to promote a landing page with prominently placed share links. You'll get a lot of mileage out of facebook links.

Depends if you $$ to spend... if so, Flurry is quite effective with their AppCircle program. Or see if you know someone who knows someone at the right position at Apple ;-)

I guess you can get more input if people can see what it is about.

Is there at least a landing page that you can post here? If not, I suggest you make one and post here.

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