I'm not sure whether that makes it good or bad in this case, but mainstream activity is different from fringe activity, even if the thing done is the same.
Yep, suddenly it's a problem now that poorer people can participate, whereas the rich and powerful have been doing this for centuries if not millennia.
Was it good when they did it, though?
My mom was incensed in the 60s when her freckles were erased from her school photo -- our family is far from aristocratic. And fwiw, I still have the same frustration with photo filters to this day.
It was never “only vain aristocrats.” Life is not a cartoon. Cosmetics, tattoos, and jewelry have been in use for thousands of years.