Facebook Shares Are Worth Almost Three Times More Than Tweets For E-Commerce

I thought this was very interesting, but it left me wanting to know a lot more about ChompOn's methodology (I looked briefly on ChompOn's blog for a more detailed post, but couldn't find anything).

There's a lot of obvious potential confounding variables such as number of average Twitter friends vs. Facebook followers, and the number of times a user tweeted about a deal. For deals for which there's some incentive for a user to tweet, such as a deal that has not reached the tipping point or a referral fee, a user may have sent multiple tweets for a single deal.

In any case, this provides an interesting counterpoint to yesterday's article about how "Facebook Pages are Worthless for your Startup" (compared to Twitter). I think there's no question that Twitter is a network more oriented towards your weak ties and sources of information you think are just interesting, whereas Facebook is more oriented toward strong ties (especially given the way the News Feed ranking works). The way you utilize both social networks should take this into account. Twitter is probably more effective at getting the word out to many people quickly, whereas Facebook may be more useful at actually getting your users to convince their friends to take an action.