If the company in the article successfully sued for the $5,000 they were being extorted over that wouldn't even matter. A few of those lawsuits wouldn't matter. A few thousand of those lawsuits wouldn't even matter.
The European Commission last year issued a massive lawsuit against Google Adsense of $1.6 billion [1]. Google marked that EC fine down in its SEC filings on page 86 of their 10-K [2]. European Commission fees constitute an effective tax of 1.0% in 2019, which they add to various other factors for a total tax rate of 13.3%. Page 89 shows that Google revenue was $160B, while expenses were $40B.
Google isn't moral, they don't see this fine as a mistake to be learned from. It's an operating expense. They won't change their tune unless it's more profitable to do so.
[1]: https://ec.europa.eu/commission/presscorner/detail/en/IP_19_...
[2]: https://abc.xyz/investor/static/pdf/20200204_alphabet_10K.pd...
This is exactly how Microsoft grew evil.
I'm not sure about that. Google's crappy support is deeply, deeply embedded in their culture -- for all the benefits, it's one of the downsides of their PhD-heavy, engineering-first mentality, because engineers and academics loathe dealing with people, and to the extent that it's necessary for some system, regard that as a sign that system was improperly designed.
Google would need a major culture shift to start having good support, and unfortunately it's the exact kind of culture shift that would anger and alienate a lot of Googlers. Don't count on this changing anytime soon.