So can html5 continually ping a variable (say a time point) while a video is playing, including other variables back to a third party server (if the video content was embeded via a jsonp wisget etc.) ??
<video ontimeupdate="sendXHR(currentTime)" src="myvideo" controls></video>
...where "sendXHR()" is a five- to ten-line wrapper around XMLHttpRequest.