How did you decide to start a company around the idea before launch?
It was mostly a personal itch. I had been using Pocket for sometime but it honestly wasn't cutting it anymore. I built a smaller app over the Pocket api but as time progressed, the app diverged more and more. Once the Pocket api just became a glorified database, I decided to go all in. I waited for other solutions to come around but none were satisfying enough. After 5 years I had enough, talked to some people who expressed similar desire and that's when I jumped in full time.