This sounds similar to hive.co.uk they offer profit sharing with a bookshop of your choice and you can pick up your purchase from a local bookshop.
In the Netherlands people who know the value of a good local bookshop tend to make an effort to support them and just go there, and many already deliver. The rest of the readers won't switch from the convenient and cheap bol.com (Dutch) or amazon.de (amazon.nl coming soon for physical products too).