Financial Times 404 Page

It took me a few seconds of staring at the page to understand why this is trending.

The top of the page looks like a generic, bland 404 page.

Hopefully you continue further down, because the real interesting and fun part starts after the section header "Why wasn't this page found? We asked some leading economists..."

"Trickle-down High taxes on content publishers prevented them hiring the person who would have written this page."

That's an interesting take on the term.

While the page itself is a fun joke, I must admit I've learned something from it.

Accidental learning for today I guess, Ha!

paywall backed by one econ theory

Efficient Markets Hypothesis If you had paid enough for the page, it would have appeared.