I agree that's a great plan (so would 37s, I imagine!). But it's not the one that most people follow because of (IMO) insanely optimistic projections about organic growth/sales fueled by (presumably) word of mouth and, er, TechCrunch.

Depending on the market timing-- the half-assed effort might kill you, too. People who bet big can win big, and people who hedge can lose as a direct result of their hedging-- so I don't think your formula is perfect for all markets or goals.

The half-assed stuff is from a headline from a previous post of mine (that was syndicated on VentureHacks and in BusinessWeek). You're the first to take umbrage that I'm aware of. It was playful and tongue-in-cheek, but you're welcome to take offense if it suits you.