Sigh... At some point, most healthy adults who are not living in terrible circumstances come to the mature realization and compromise that their job is largely to produce value for someone else, not to be the primary source of personal fulfillment, and they come to understand that there is dignity in being productive, if not creative. Be creative on your own time. Lead a civic group. Be a good parent. Volunteer at a charity. If your main gripe at work is that you're on the value-adding side of a company, which is what feature dev is in software, you have it pretty good in this world. Change jobs if you must, but the realities of companies, especially as they gain traction, rarely means the grass is ever greener. If this is unsatisfactory still, start your own company. I just don't understand the problem here.