You're right, it's not the same. Scratch is too Computer Science-y for something that can be as simple as a website. Text, images and video, plus hyperlinks that link one page to another. That's enough for the majority of people to share information.

I really hope something comes along that reinvigorates the public's interest in creating content that resides on their own website, rather than a walled-garden social media account.

DreamWaver is an appropriate name...