How To Choose Your Startup Idea
blog.amirkhella.com
blog.amirkhella.com
Yet it is the founder's responsibility to make sure the benefits of their ideas are measurable and outlined in a way that makes people take out their wallet and pay ;)
I really like that point. When any idea comes to mind that seems worthy of a possible startup I immediately start to talk to potential customers to get feedback. If I can convince random people to believe in my idea before I even put effort towards it, it is probably worth pursuing.
My favorite test to evaluate my idea is the $20 Starbucks test. http://read.bi/gnVYKv