AVIF for Next-Generation Image Coding
netflixtechblog.com
netflixtechblog.com
To me, this absolutely screams "mobile," as on a small screen you probably wouldn't be able to see much of that detail even if it were technically present. I wonder if in the future we'll see some sort of mechanism for progressive image loading that allow the client device to choose its own level of compression, possibly based on server-provided hinting or something.