In the minds of the corporate workers that came up with the Apple Store Brand Story, every Apple Store employee is your best friend and will jump at the opportunity to assist you, Apple's most loyal customer, with anything you need. So of course they're not going to make you wait in line like the PC Guy from those ads from 10 years ago would; they will be waiting for you when you walk in, just like Hachikō waited each night for his owner at Shibuya station. For nine years after he died.

Over in the real world, the employees have spent 10 hours of their 12 hour shift explaining to the world's least-technically-adept people how to activate their Verizon service with 4 prepaid debit cards and a ripped $20 bill. Sixty times. While being yelled at. So... they might accidentally not notice you if you just come in and don't aggressively try to attract their attention. I do not blame them.