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Even if your system doesn't block guce.advertising.com, when you visit this site, you get an obnoxious page saying that you now have a choice whether to grant consent to tracking or "manage options", and then if you select "manage options" it says that there is no option - you must consent in order to view the web site.

This is illegal. Simple as. Flag the post and move on. Complain to the Information Commissioner if you feel like it.

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Why is it illegal? If I understand gdpr correctly tracking is okay if it’s necessary for business purposes. If a publisher’s business model is ad-supported then it seems necessary.

> If a publisher’s business model is ad-supported then it seems necessary.

If that were true, everyone would simply claim "tracking is essential for my business" and the law would be toothless.

If they want to show ads for Ford in the car section of the newspaper, that's fine. If they want to show targeted ads provided that I agree with it, that's also fine. But showing targeted ads with no way to opt-out is not allowed.

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