Well. That's a nice publicity stunt. lets see how they get their investment back. It's nice that this project does some good.
https://github.com/handshake-org/hsd/blob/56c83ca7344def512e...So if I read this right
Creators get: 102mi coins
Sponsors get: 102mi coins
they are airdropping about 952mi coins to users on github to the tune of 4,246 per user.
So they're collecting about 20% of all coins initially dropped. That's slightly more then some. And at the value listed on https://www.namebase.io/ that adds up to some
102,000,000 * $0.44 = $44mi.
Ok, so it's not an ICO exactly, instead they raised VC funds which is expecting a return by selling coins.
I've just spent a few minutes looking through the website, docs, and a little code. And I have no idea how an end user will use these names. Everything polished about it is for trading coins not real world usage. Sounds like every other crypto coin.