Is your market the set of businesses who don’t want google analytics on their pages? Won’t that be narrow? I imagine most small businesses don’t care and big ones won’t trust you over google? Genuinely curious.
1. The simpler UI is much easier to explain to clients. No training needed.
2. The simpler UI also helps me keep track of my _own_ metrics faster – I can do a 1 minute check at the end of the week instead of clicking through layers of dashboards and setting up custom reports.
3. Now I don't need to show an annoying cookie popup across all of my sites; I also like that it respects my users' privacy.
4. My sites load a bit faster (GA had a larger filesize). This is supposed to help with conversion.
5. Having support, if I need it, is nice. Going with a smaller company is almost an _easier_ sell to my clients because they know they have the option to get help when they need it.
Also, it doesn't matter to everyone, but I like to support indie businesses when I can. Analytics are important, but they're not mission-critical (like payment processing or something), so I'm fine with working with a smaller company in this area.
Congrats OP!
VCs obsess over TAM but it’s not the most important thing if you’re not playing that game.
In my case it's a self-hosted analytics platform and the idea of having the your analytics data only for yourself and being certain that it's not used for other purposes (competitors, advertising, etc.) is pretty well received by individuals and businesses of all sizes.
Could I know what your product is? If you'd prefer not to post it here, please feel free to inbox me (contact details in my profile). Thanks!
Focusing on privacy will likely require simplicity. Narrowing the focus may actually be a better marketing option.