This sounds horrible and predatory, and it's even worse that occurs under the guise of "financial inclusion". Yes, having access to credit can be a good thing, but using big data to give loans to people who have often never been exposed to the compounding nature of high-interest loans, and who might be desperate sounds disastrous. They're not only use data to _price_ loans, but also to test messaging, timing, etc... same Silicon Valley playbook.

I grew up in a "developing" country at a time when banks started rolling out high-interest loans, and where defaulting on a loan would mean prison time. People would take out loans they knew they had no ability to repay. And sometimes it wasn't to put food on the table or pay for medical care—it was to help their kid get married, etc (it might sound silly, but sometimes upholding your family/kids honor or status can be as important as any living necessity).