in the US, it's faster than chip-and-pin cards by a LOT. It rolls a new number every time I use it, so i can pay at sketchy gas stations at 2 AM and not care about skimming. More and more gas stations are upgrading their pump POS pads so i can refuel my bike without digging under my armour for my wallet.
On websites, my only quibble is that it's often very hard or not possible to enter discount codes or other special checkout options like "pick up in store" when using the apple pay button(s); when I don't have any codes, I dearly appreciate not having to make an account for that merchant and i'm significantly more likely to spend money at websites that support it.