> they apparently do this not to make more money, but just so they can pass the savings on to the consumer
...so that consumers buy more/are more likely to buy, making them more money. Which is kind of the point of the article.
...so that consumers buy more/are more likely to buy, making them more money. Which is kind of the point of the article.
The relentless focus is on customer satisfaction, nothing more. They want you to come back next year. That's it.
Volume is essential to their profitability, and not just because it's what justifies membership for customers; they are unit profitable on sales, but without sufficient volume that wouldn't offset fixed costs.