IBM Watson: The new Internet search engine?
What would the Internet be like if IBM Watson was doing the searching for you?
Time to start thinking about shorting that Google stock?
Spam and content farms are a big problem for Google, because of the market share it's in a spot where it can't curate content.
Watson tech would be best applied to specific domains, like Wolfram Alpha, which hasn't exploded in popularity. People prefer one good enough search destination for simplicity, Google's calculator is good enough for those searches.