Brandless Is Shutting Down

SoftBank lost 250m$, basically subsidizing purchases of thousands of clients. Matt Levine really hit the nail on the head when he said that the Vision fund is effectively redistributing billions of dollars to the public.

But even for a Vision fund backed start up, the burn rate seems crazy for a retail operation that should have been able to adjust it's prices/inventory much faster than the average retailer? 250m$ is basically the sales revenue from 100m units at 3$ minus shipping. For them to just abruptly shut down is weird, maybe Softbank decided to pull the plug to recover some of the money left.

Eh, nothing much to see here. Brandless products were a. anything but brandless and b. not all that great. Neat concept, terrible execution/implementation. And probably not a realistic one.