Yup. Ego massage. Here clickbait.

Paul Graham wrote: never do things for money or ego, but techcrunch clickbaiters writing about facebook employees, sorry, founders, supposedly dont agree.

P.S. this whole title reads like from git manpage generator.

I suppose it implies a leadership role where that department was somewhat autonomous and operated a bit 'like' a founder of a startup. That's what I would assume.

It’s some good title inflation for sure

No. Today I realised that I am also a co-founder, in fact you probably are too!

My investors are a bit tough, I get no equity and no seats on the board (there is no board). Vacation and pension’s good though.