The difference between using an application that prompts "make this default?" and a specifically targeted ad showing up on your start menu is that the user used the application that threw the prompt...That might actually be helpful.
The fact is, if Microsoft wants me to switch to Edge, they need to tell me the benefits. A chart will do fine comparing it to other common options. I don't need a targeted ad that proves they know and keep track of what browser I'm actually using. That's literally ridiculous.