Without having seen what MS are doing in action yet, this really doesn't sound all that different on the face of it. I particularly dislike that the only buttons are Later and Try Now - you can't dismiss it without some measure of acquiescence, the Fuck Off Forever button being unaccountably missing.
EDIT: I was referring to the ad mentioned in the article, at least. Someone else in this thread pointed out a different Start suggestion: searching "firefox" brings up an extra banner message suggesting Edge, but it doesn't hijack the actual search suggestions or keyboard controls. (i.e.: you don't need to scroll/navigate past it)
I've seen this behavior on different Macs with Chrome and Firefox installs, on launch of the other browser the Safari notification pops up. It usually only happens once though.
But no, if Microsoft tries to prop up their 5% broser share, it's really really bad!
(I like Microsoft more than Google)
99% of people do. not. care. about any of the telemetry and tracking hijinks that get us here feather-white. They just want a computer that works, and that they can run Office and video games on. Windows is still the best option there.