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Bezos possibly does not want all consumers to know his name or he would have named Amazon "bezos" much like "ford". --bezos fan

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Bezos named it Amazon so it would appear high in alphabetical order. In pre-search engine world of 1994 it was a big deal. New sites would be found by consumers through site directories.

Ford motors. It was still a descriptive name.

“Bezos everything store?” Harder to start. Amazon allowed flexibility. Can’t infer from choice.

Bezos Books! Sounds good to me.

You’re joking, right?

It’s a great name for a bookstore. But you’d have to change it once it grew. And you’d retain the book brand longer than amazon did.

The Ford motors name worked for generations because Ford stayed in motors.

Interesting tangential fact: Ford Motor Company was not Henry Ford's first automotive company. He previously started the (less descriptive) Henry Ford Company (his second automotive venture) which was bought and turned into the Cadillac brand.[1] Cadillac would eventually become General Motors.

Combine that with the split between the Dodge brother investors, and all the Detroit "Big Three" manufacturers can be traced to Henry Ford. [2]

[1] https://en.wikipedia.org/wiki/Henry_Ford_Company

[2] https://en.wikipedia.org/wiki/Dodge_v._Ford_Motor_Co.

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