> I firmly believe that DSP could emulate any guitar amp. If it's real, then it can be measured, and if it can be measured, then it can be simulated.
This is absolutely true, but the possibility of it doesn't tell you anything about someone having been successful at it.
One way to think about is that the market for the product can be split into three populations: Those who will buy even if the simulation is poor (they can't tell, don't care, or buy based on price or other wizbang features), those who won't buy no matter how good the simulation is (they don't care about the cost/weight/power, are happy with the classic stuff, ones snub simulations for social reasons, ones who prefer products without long boot times or with physical knobs, or just can't tell and are going to be conservative), and those who would buy but only if it's good.
I think in many cases this last group is much smaller than the other two. As a result it doesn't necessarily make commercial sense to make the simulation especially good.
Even in the case of linear effects (e.g. typically reverbs) where it's easy to measure them and determine scientifically that any difference would be (nearly-)inaudible there are many implementations that don't even bother to try being particularly faithful. For non-linear effects like guitar amplifiers it's much more difficult to objectively characterize their performance.
[I own no tube amps or other similar things, but I understand why people do.]