There's a registry setting to turn that off thank God.

I LIKE Windows 10, but that particular "feature" is a no go for me.

It would be useful for the user to be linked to a vetted and official store app if the name matches and the user does not have it installed already. Although there are privacy considerations about sending search terms to the Internet, so a list of store apps could be cached on the local machine instead.

This. Even MS salespeople never try to slip in “windows search barring” in place of “googling”.