Fine with me - everything gets spin-friendly nicknames in the media, it's just apalling when that's allowed to be absorbed into the system itself.

What really bothers me is that the lines separating media, commerce, and legislation have been blurred beyond recognition - candidates are rarely measured on any sort of substantive metric, but on fundraising numbers and media presence.

Then all bills should be given memorable but neutral official nicknames, generated semi-randomly. This bill could be called the "Eight-headed Platypus Act", for example. The name has nothing to do with the bill itself, but hopefully it will fill the name niche well enough to crowd out less entertaining competitors.