> Options add value, in luxury cars, a sunroof and alloy wheels are pretty much essential, not getting one means negative value on resale.

I've heard the opposite, that options don't retain their value as much as the core of the car itself. It probably depends on the timeframe though.

I bought a 2011 Volvo C30 brand-new, with absolutely zero options. It was the cheapest car Volvo made that year - manual transmission, no extra-cost paint, nothing. I sold it last year and, looking at price guides, those nice options would have gotten me maybe an extra $1-2k. So sure, I could have spent an extra $5-7k to get a nicely equipped model, but there is no way I would have gotten an extra $5k back when I sold the car.

I'd concede that if you trade cars in while they're still quite fresh there might be some truth to this. If you have a really oddly configured 2-year-old luxury car, maybe it'd be "lot poison" without leather and a sunroof.