It's technically consistent, Windows just chooses to rasterize non-DPI-aware applications at the lowest common denominator DPI and scale them up on high-DPI monitors. AFAIK MacOS does the opposite, and rasterizes everything at the highest DPI and then scales down as necessary. The latter looks much better so I'm not totally sure why Windows doesn't do it - perhaps a compatibility hack for apps that expect classic 96dpi.
Newer versions of Win10 actually have an odd variant of this that works more like MacOS where it will sometimes rasterize at a higher DPI and scale down - it looks pretty nice but it's not compatible with all old applications, I only have it enabled for a couple.