Google Launches One Pass: Micropayment system for publishers

"grant access to existing subscribers through a coupon-based system"

Doing some searching I also found another article stating "And One Pass offers payments in mobile apps (i.e. in Android apps), in instances where the mobile OS terms permit transactions to take place outside of the app market " (http://tcrn.ch/ejyk9Y)

If your creating an application on Android and you are going to be charging for it, I think this would allow you to reward your early adopters by giving out coupons and allow them to get the app for free/discount.

Notice again there's no screenshot, no actual working demonstration or anything else than a blog post and a product page for which the sign up button links to a help page.

Seems sparse compared to readability's recent efforts at micropayments for content. I wonder how they will develop this.

is this the rebranded SocialGold?