While working at Adobe, an executive launched the "Red Box" innovation program (that eventually became
https://kickbox.org/). The program itself is interesting, but what was MORE interesting is that he was able to pull it off - the whole thing is a legal minefield of epic proportions (1). Normally, if you go to the legal department and ask "can I do this", nobody in their right mind will answer "yes, but"... you'll get an immediate "no way, get out of here, you're crazy".
The trick is to ask legal "I'm doing this, how can I minimize our legal exposure". Not to ask "can we do this". The second question will invariably get you a "no" (if you thought to ask, there must be _some_ risk). The first question will get a lot of grumbling, but if you're in a high-enough position, will eventually lead to useful advice.
(1) The basic idea is that in the early stages, you need to prove traction/market interest for your idea. As such, it needs to show no signs that it's backed by Adobe - it's trivially easy to get a BizzFeudNews article about "Adobe launches ShitDraw Pro" or whatnot; it's very easy to get thousands of people curious & signing up. All this is much harder when you're a John Doe, and don't lean on the brand recognition, but on the intrinsic value of your idea/product.
However, this all means is that by design in the early stages you will have company employees, paying with company money, to "launch" services & get people to subscribe while hiding the true entity behind those services. No nefarious motivation behind it, but surely you can see the potential legal challenges.