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Felt very meta reading this article about SEO while the article itself was employing all the SEO strategies - backlinks, infoboxes, etc :P

It was great that the company had already started its SEO pipeline, but what about for companies with no strategy at all? Are there any good tools to help decide which keywords to focus on?

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yeah, haha. It's super meta - we're trying to get this article to rank on "SEO case study." It will probably take a while since the domain is pretty new, but we'll get there.

As for which keywords to focus on, our rule of thumb is, find one of your competitors that's winning with their SEO, and borrow their ideas. In most industries, if you combine the keywords from your top 3-5 competitors, your keyword strategy is gonna be pretty comprehensive. As for the "how," just run your competitor's website through SEMrush or Ahrefs, and voila!

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