Basecamp to launch email competitor

That's ... content-free.

Email was great, is still great, but these days is a chore.

We'll fix all that! But we're not going to tell you how!!

Give us your email address and we'll let you know when we have something ready.

We won't misuse your email address ... promise.

For years, I have been using the Inbox Zero method (https://www.youtube.com/watch?v=z9UjeTMb3Yk) to stay sane. It really does help. I regularly empty my inbox while others seem stuck in the hell that is 9,000 unread emails.

I have known people to declare email bankruptcy. Why should anyone have to declare defeat to a productivity tool, let alone one that didn't exist when my parents were born?

Insanity!

Even with my successes reigning in email, I realize that I have it backwards. Technology should adapt to us, not the other way around.

I'm interested to see what Hey is all about.

The only other company I know attempting to revolutionize email is Superhuman [0]. It will be interesting to compare these services. One thing I can say is that Basecamp will certainly be competitive if they can offer their service for less than $30 per month, which is how much Superhuman charges currently [1].

[0] - https://superhuman.com/ [1] - https://techcrunch.com/2019/06/27/my-six-months-with-30-mont...

But will it have the “cool” or “fave” button?

https://www.theatlantic.com/video/index/375660/email-is-ruin...

https://www.theatlantic.com/technology/archive/2014/08/the-e...

I hope their hot-sauce is to thread emails by sender, sorted by last email. Just like a chat app.

Amazingly this simple feature isn’t available in any popular email client I know of.

Typical Basecamp. Lots of hype with little substance.

Interesting, I hope the best for this new Basecamp's venture! I'm still using Basecamp :D

Another company promising to revolutionize and fix email...yawn. Wake me when an actually useful product is launched.