At Astra, failure is an option
arstechnica.com
arstechnica.com
And that price assumes a volume of 100 launches per year. Sure there's a market for cubesat's into bespoke orbits, but it isn't that big, AFAICT. If there was, RocketLab would have a lot more than 10 launches scheduled for 2020.
Astra says "constellations", but that makes even less sense. If you have a bunch of satellites to launch into the same orbit, a Falcon9 at $50M will get you 13000kg into LEO.
To make things worse, RocketLab is working on reusability, which gives them the potential to drop their prices significantly. They're already at just over twice the price for significantly more than twice the capability, and they don't consider 95% success rate "good enough".
I wish them luck, but it's a tough market.
According to article, they plan to go under 1M. As for payload, they don't mention kilograms often - maybe it's not 100kg for later iterations, who knows. Obviously Astra is aware of the market.
https://nasapeople.nasa.gov/awards/eligibility.htm
Dava Newman explains:
https://airandspace.si.edu/stories/editorial/nasa-leader-exp...
[1] https://space.skyrocket.de/doc_lau/astra.htm [2] http://articles.adsabs.harvard.edu//full/2004ESASP.557E...4H...
So a failed launch merely means the minuscule amount of hypertoxic upper stage component(the kind that found in Finnish mushrooms) adds into booster mass already destined for disposal.
Now, SpaceX does recover some of their hardware, but they still burn and disperse all the mass into atmosphere so there is not really a fundamental difference. It’s marketing and economy.
Deep space probes (which this is not) require a lot more prep since they contain radioactive materials on board.
AFAIK no current US rockets for routine civilian or commercial use have hypergolic first stage propellants; long storage and quick launch are not required for these rockets.* Happy to be corrected if I'm wrong about that.
*Outside the US hypergolic propellants are still used anyway. Apparently the Long March and Proton-M are in this category.