Google was the natural “winner” of the cloud computing game.

Google has internet in its DNA it never did anything else but internet.

But it failed to see the opportunity in the first place.

Secondly I attribute its lack of customer service to its recruiting and hiring practice.... it only ever hired the most geeky of geeky academics.

And geeky academics are the opposite of human relationship oriented.

Thus everyone at google designed the company to avoid human contact.

And that surely the complete opposite of customer service.

Google has the inverse of good customer service DNA... it has “hide from and avoid customer contact” DNA.

And that’s what has sunk the google cloud. $10B might sound like a lot, but to me it sounds like a gigantic fail.